The Quibi mobile app was installed by 300,000 users on its launch day on Monday, according to mobile analytics company Sensor Tower.
For comparison, Disney Plus was installed 4 million times on its launch day in November.
Quibi founder Jeffrey Katzenberg said in June that the company would spend $470 million on its marketing campaign in its first year.
Visit Business Insider's homepage for more stories.
Quibi, the mobile-only streaming service with TV episodes in 10 minutes or less, debuted on Monday, but didn't top the download charts.
The Quibi app was installed by 300,000 users in its first day across Apple and Android platforms in the US and Canada, according to mobile analytics company Sensor Tower.
For comparison, the Disney Plus mobile app was installed 4 million times in North America on its launch day in November, according to Sensor Tower data. Quibi's downloads are just 7.5% of that. Quibi is ahead of HBO Now's first-day installs, though. That app was installed 45,000 times...