Netflix Doesn’t Cannibalize Traditional TV Viewing: Study – DeadLine

This may sound counterintuititve to those who see Netflix as a haven for cord cutters, or viewers who want an alternative to prime time’s current sitcoms, dramas, and reality shows. But TiVo Research and Analytics (TRA) says today that data from 9,956 TiVo subscribers collected in May shows that there’s “no significant difference” between those who subscribe to Netflix, and those who don’t, in the amount of time spent with the 28 most-watched networks. Netflix “offers a way for TV lovers to watch more of the kinds of programs they love,” says TRA chief Mark Lieberman (no relation). “The future of television may tell a different story, but as of today we’ve found that the Netflix subscribers in our study are not watching less traditional TV.” Other tidbits: Netflix users who viewed its series House Of Cards watched 85% more HBO than non-Netflix households.

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