World Cup: Despite No Team USA, Fox Still Saw Strong Demand From Advertisers – The Wrap

While Fox certainly hoped for more when it shelled out $425 million to out-bid ESPN for World Cup TV rights, a U.S.-free tournament doesn’t look like it will be the disaster many predicted.
After initial projections that the U.S. team’s surprising failure to qualify could cost Fox as much as $20 million in advertising revenue, the network is now expecting ad sales losses to be less than $10 million, an insider with knowledge of Fox’s ad sales negotiations told TheWrap.
That’s because over the last week, Fox received some good fortune in the form of a stronger-than-expected haul that insiders attribute to several factors.
Also Read: Fox Sports Rallies Viewers for Men's World Cup Without US: 'Greatest Sporting Event on Earth'
First, the Golden State Warriors’ sweep of the Cleveland Cavaliers in the NBA Finals left advertisers who were hoping for a six or seven game series looking for other options. Outside of the MLB All-Star game in July, there aren’t ...

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