Twitter is 400% more effective at engagement than Facebook – Strategy Eye

Twitter is a far more powerful tool for media firms seeking to reach an audience than Facebook, according to new research from Socialbakers, which claims that the micro-blogging website is 400% more effective at engaging consumers than the social network. The social media analytics firm claims that media companies post on Facebook five times less often than brands, and as a result achieve just 47% of a brand's engagement on the platform...

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