If reports that Apple is planning to launch its own TV subscription service prove correct, the company could stand to generate $4 billion in annual service revenue, according to a Baird Equity Research note released Wednesday. Apple is said to be working on a TV subscription service that will cost between $20 and $40 per month and includes "about 25 channels, anchored by broadcasters such as ABC, CBS, and Fox," according to The Wall Street Journal. The Baird Equity Research note calculates that if Apple can capture 10% of the U.S. broadband households, Apple "could generate $4 billion of annual service revenue, though we suspect the penetration could go much higher, with a significant global opportunity as well." While 46% of consumers surveyed by Baird are looking to cut "or shave" their cable cord, far fewer — 15% — have actually made any move to ditch their cable subscription service. An Apple TV subscription service "could be the straw that breaks the camel's back," ...
