The surprising amount of money an adblocker was offered to show ‘Acceptable Ads’ – TheNextWeb – Relevant Blogs

As the online advertising industry has come up against increasing numbers of users running adblockers to remove ads on the Web, it’s had to find new ways to ensure they get to people’s eyeballs. One program called ‘Acceptable Ads‘ is run by Adblock Plus and allows advertising through ad blockers — for a price. Adblock Plus, the largest adblocking company worldwide, is run by a parent company called EyeO, which originally created the Acceptable Advertising program. Its services include working with ad networks to “develop non-intrusive ads for users that are a choosy, tech-savvy audience.” Companies like Google, Microsoft and others reportedly pay hundreds of thousands of dollars to…

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