Discovery is getting 60 million Facebook video views per month – DigiDay

Discovery’s news and comedy videos from channels like SourceFed and Nuclear Family are getting millions of views on Facebook, even if sometimes the videos are re-uploads of existing YouTube clips. The company is also creating content for Facebook, in formats that have been proven to work on the platform: short, text-heavy videos with no audio and a visually striking image upfront. This suggests that as Facebook video grows, audiences will embrace different content formats.
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