Havas Media is on a mission to turn get 25 percent of its 20,000 employees to become well versed, or at least, versed, in the language and skills of automated buying and selling, with the goal being to increase that in the years to come. “We took this decision a year ago,” said Celine Merle-Beral, chief HR officer at the company. There were requests from inside the company from those both on the media and creative side who increasingly found that they needed to understand programmatic to understand client issues...
