HBO Max Looks to Woo Back Ex-Amazon Channel Subscribers With 50% Price Cut – Adweek

Millions of customers who were paying to watch HBO programming through Amazon Prime Video Channels lost their access to the add-on channel this week after it shut down. But HBO Max is looking to lock those viewers in for the long-term. Today through Sept. 26, WarnerMedia is offering former subscribers--as well as any new and...

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