Meta: AI in advertising will contribute to global economic growth
Meta unveils a new generation of generative AI tools for advertisers at Cannes Lions, with a focus on brand and business growth.
At the Cannes Lions International Festival of Creativity, Meta unveiled a series of new generative AI solutions designed to transform advertising creation. The Menlo Park giant’s promise is that these new tools will be able to improve campaign performance, strengthen brand consistency and, in fine, drive business and global economic growth.
Advantage+
The new features, dubbed Advantage+,…
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