Apple: John Ternus, the iconoclast
Apple is taking risks. ‘ At last’, one might be tempted to say, as for several years now, the company founded by the two Steves over forty years ago has seemed to be following a well-worn formula. Every year, Apple would release an update to its core product ranges. Sometimes the improvements were minimal, but the public always turned out in force. We can set aside the Apple Vision Pro, which was something of an… oddity in this familiar landscape. Tim Cook has successfully built on Steve Jobs’ legacy, minimising risks and sustaining a certain kind of magic that has enabled him to continue leading the tech world. Apple may not always have been the most innovative, but its choices have set the standard, as they are always the best…