By delaying the launch of Siri AI on iPhones and iPads in the European Union, Apple directly accuses the Digital Markets Act of preventing the rollout of new features for consumers. Beyond the clash between Brussels and Cupertino, the case reveals a deeper issue: the DMA was designed before the emergence of AI agents capable of acting directly on behalf of users and based on their personal data. The battle currently underway between Apple and the European Commission over the launch of Siri AI goes far beyond the scope of a mere regulatory dispute. It could serve as one of the first real-world tests of the Digital Markets Act (DMA)’s ability to adapt to the era of artificial intelligence agents. As a reminder, Apple announced this week that it would not be able to roll out Siri AI on iPhones and iPads in the European Union with the launch of iOS 27 and iPadOS 27. The company claims that…
