Mark Hura (Oracle) on AI : “European organizations must now move from experimentation to deployment”

Mark Hura, president of global sales operations at Oracle, was in Paris for the RAISE Summit. In an exclusive interview with ElectronLibre, he expressed his conviction that AI creates value only when it is deployed at scale using companies’ own data. According to him, the investments Oracle made in data technologies about a decade ago are now paying off. His message to French and European companies is clear: it’s time to move from experimentation to deployment.
ElectronLibre: AI has generated enormous expectations, but many executives are still asking where the return on investment is. What are you seeing among your customers?
Mark Hura: We’re seeing organisations across virtually every industry putting AI into production. Healthcare providers are reducing administrative burdens through AI-powered clinical documentation. Financial institutions are improving fraud detection and accelerating decision-making. Manufacturers are optimising operations and supply chains, while retailers are…