The decline in TV channel audiences in France is the result of a combination of factors, including the rise of streaming platforms, changing consumer behaviors and socio-cultural expectations, pushing traditional channels to adapt to attract viewers again. The plummeting ratings for TV channels in France can be explained by a multitude of interrelated factors. The emergence of streaming platforms such as Netflix, Amazon Prime and Disney+, as well as YouTube, has profoundly transformed viewers’ habits and redefined their desires. Increasingly, viewers prefer the flexibility of on-demand content, accessing a vast library of films and series without the commercial interruptions inherent in traditional television….
