Between targeted acquisitions of heritage catalogs (Lusafrica, Africa Nostra) and equity stakes/partnerships with independent labels (Duchess, Avalon), Sony Music France is deploying a hybrid strategy aimed at internationalizing and industrializing the monetization of repertoires, while nurturing its pool of local artists and preserving creative autonomy. Sony Music maintains a local acquisition and partnership strategy. Since several recent operations, Sony Music France’s acquisition strategy appears clearly structured and dual: to conquer…
