Lidl France will cease its investments in linear television from 2026 onwards, redirecting its entire budget to digital media. This decision is motivated by the regulatory risks associated with its limited-offer model and is part of a recovery plan (cost reductions, low prices, expansion) that leaves print media untouched. A bombshell has hit the already gloomy world of traditional television… Lidl is abandoning TV advertising in France! Lidl…
