Spotify is transforming AI into a discreet but omnipresent infrastructure, personalizing discovery, organizing content circulation, and optimizing monetization, positioning itself as a true algorithmic cultural orchestrator rather than a simple audio platform. AI is everywhere at Spotify. While public debate on artificial intelligence largely focuses on conversational assistants and automated content generation, some platforms are deploying much more structural and less visible strategies. Spotify’s publication of its fourth quarter 2025 figures provides an illuminating illustration of this. Through its product announcements and performance indicators, it reveals an integrated, diffuse approach…
