2025 was not the year of the predicted shift, but rather a period of consolidation in which, under regulatory pressure, legacy engines and networks held their ground, with search remaining dominant despite the explosion of conversational AI, traditional information declining among young people, and the « post-screen » world and LLMs threatening to redraw the distribution of attention. The year 2025 was not the year of the predicted shift. It did not see the collapse of search engines under the effect of generative artificial intelligence, nor the mass migration of audiences to new social networks. Rather, according to Médiamétrie’s observations, it appears to be a phase of consolidation—even resistance—in which the legacy structures of the internet continue to hold their own, despite regulatory, technological, and cultural pressures….
