After shaking up the market in 2012, Free Mobile is launching Free Max, a mobile plan featuring « unlimited » internet in 135 countries (with VPN and Free TV+). This strategic move, coming just a few months before the World Cup, marks the company’s shift toward premium services and its preparation to take on the challenges posed by satellite providers. Free Mobile truly revolutionized the mobile market with the introduction of its two plans in 2012. At the time, these two no-contract plans, featuring a so-called « unlimited » data cap, redefined industry standards, and all its competitors followed suit, with approaches that were more or less obvious. Today, Free unveiled its latest « revolution. » Its implications are numerous, and it will certainly take time to fully grasp them all. Free Max is presented as a vast…
