Marketing

  • Posted by Emmanuel Torregano
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Social Media Advertising Drives Video Growth

Omdia forecasts that combined global revenue from television and online video will exceed $1 trillion by 2030, driven by social video advertising (Meta, TikTok, YouTube) and mobile-first short-form formats, while linear TV and pay TV lose market share.

Combined global revenue from traditional television and online video is expected to exceed the $1 trillion mark by 2030, said Maria Rua Aguete, Director of Media &…

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