Companies Must Get Their Data in Order Before AI Can Succeed

Posted by Isabelle Szczepanski le 28 mai 2026

Long considered merely a technical issue, data platforms are becoming a strategic priority for companies facing the rise of artificial intelligence. At a conference organized by the B2B IT Press Club, several industry players emphasized the need to better govern, contextualize, and connect data to business operations in order to make future AI applications truly reliable and actionable.

“Garbage in, garbage out”: this well-known adage among digital professionals hung over the discussions held yesterday by the B2B IT Press Club on “data platforms” and “data-centric” companies. Behind the vocabulary—which always has a touch of Franglish when discussing such topics—a consensus emerged among the six speakers: without reliable, contextualized data governed as closely as possible to business operations, artificial intelligence projects risk primarily amplifying existing…

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