UMG: Sir Lucian Grainge Defends New Deal with Spotify

Behind its rhetoric about protecting artists from AI, Universal Music Group is unveiling an ambivalent strategy that turns the technological threat into an opportunity for selective monetization. Far from being a mere ethical stance, this maneuver aims to offset the dilution of streaming revenue on major platforms like Spotify.

During a speech in Los Angeles on May 21, Sir Lucian Grainge, CEO of Universal Music Group (UMG), presented the music giant’s ambivalent strategy…