Behind its rhetoric about protecting artists from AI, Universal Music Group is unveiling an ambivalent strategy that turns the technological threat into an opportunity for selective monetization. Far from being a mere ethical stance, this maneuver aims to offset the dilution of streaming revenue on major platforms like Spotify. During a speech in Los Angeles on May 21, Sir Lucian Grainge, CEO of Universal Music Group (UMG), presented the music giant’s ambivalent strategy…
