Online Video: Platforms Aim to Maximize Revenue Per Subscriber

Posted by Emmanuel Torregano le 2 juin 2026

The shift in the media economy is now official: online video surpassed pay TV in revenue for the first time in 2025. This reversal, driven by low-cost offerings, however, masks a tension between subscription growth and profitability per user, forcing platforms to redefine their strategy.

The global media market experienced a historic shift in 2025, according to figures compiled by Omdia….