Spotify is increasingly shifting its focus to live streaming. This aggressive strategy sees the streaming giant outpacing its competitors to control access to fans and maintain a high user retention rate. Spotify is no longer content with recorded music. The company is exploring the acquisition of licenses for the live streaming of festival videos, a far-reaching strategic move aimed at capturing a larger share of the music entertainment market, beyond simple audio streaming. Spotify is the leader in streaming. This push into concerts and other live performances amounts…
