Spotify’s Video Strategy Now Includes Live Streaming
Spotify is increasingly shifting its focus to live streaming. This aggressive strategy sees the streaming giant outpacing its competitors to control access to fans and maintain a high user retention rate.
Spotify is no longer content with recorded music. The company is exploring the acquisition of licenses for the live streaming of festival videos, a far-reaching strategic move aimed at capturing a larger share of the music entertainment market, beyond simple audio streaming. Spotify is the leader in streaming. This push into concerts and other live performances amounts…
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