This marks the end of a myth—that of a company capable of reinventing every industry to propel itself to the top. Far from a decline, this strategic repositioning reveals a profound transformation for Apple, where the company’s power now lies in its ability to orchestrate and monetize the use of cutting-edge technologies. Apple won’t be launching servers into space, hasn’t announced domestic robots, nor has it even brought its smart car to fruition… This marks the end of a narrative surrounding Apple—that of a company destined to innovate everywhere, all the time, on every front. Far from disappearing from the ranks of tech giants, the company is entering a…
