The websites of the 40 major French news organisations saw a 22.9 per cent drop in visits between September 2025 and September 2026, according to figures published by the ACPM. Over the same period, app usage fell by just 9.4 per cent. A gap is therefore widening between websites, which remain highly exposed to Google’s algorithms, and apps, which are holding up better as they are less dependent on SEO.…
