More advertising inventory, the rise of SVOD offerings, the end of cable bundles, an Apple DPS, 2024 promises to be rich in news. eMarketer has delivered its predictions for online media and audiovisual consumption in 2024. Unsurprisingly, the firm assures us that SVOD offers will prevail over traditional television or cable operator offerings. According to eMarketer, there will be no « providential return » of consumers to cable. This distribution system is now obsolete,…
