Subscribed to losses since its inception, DAZN is currently backed by its shareholder. However, the platform is struggling to attract subscribers with its offerings and is looking to pivot towards a model extended to e-commerce, video games and ticketing. Ligue 1 has taken a gamble. One more. It has entrusted its financial future to DAZN, in return for a cheque for 400 million euros a year. BeIN Sports will top up the sum to 500 million euros a year. The story of DAZN and the French public did not begin auspiciously. DAZN entered the market with an offer deemed far too expensive, costing almost 40 euros a month. Today, we learn that DAZN is ready to review its pricing policy with…
