Following TikTok’s decision to boycott Merlin, the independents’ representative, as part of new licensing negotiations, Impala calls on the platform to reason, and UPFI urges public authorities to take up the issue. The licensing agreement signed in 2020 between TikTok and the independents’ agent, Merlin, expires at the end of the month, but TikTok has just left the renegotiation table before discussions have even begun! As a reminder, Merlin represents numerous independent music players, from Believe to Because and the British Beggars. Representing 15% of the music market, the organization negotiates licenses on behalf of its members with all platforms. But TikTok, which had signed a license with Merlin back in 2020, no longer sees it that way: the…
