A study presented by DailyMotion Advertising concludes that younger people are much less resistant than their elders to the collection of data, if it enables the personalization and relevance of advertisements. However, the European legislator is planning a « Digital Fairness Act » that could make this collection more stringent, particularly for younger people. Dailymotion Advertising, the advertising subsidiary of independent video platform Dailymotion, has unveiled the results of a study conducted with YouGov, analyzing the expectations of different generations with regard to advertising – particularly on connected TV…
