Sovereignty, AI: Zoom’s strategy in Europe
As Europe takes a tougher stance on digital sovereignty and competition intensifies against major U.S. integrated suites, Zoom is making its move. Already engaged in a transformation toward a global communications and customer relationship platform, the company is banking on AI and mastery of the data environment to establish a lasting foothold in the European market.
Despite growth that is now more measured, Zoom confirms the strength of its model and is refining its strategy in a market that has become highly competitive. The American company, which over the past several years has expanded its positioning far beyond video conferencing to establish itself as a comprehensive communications and customer experience (CX) platform, is now focusing on two key drivers: artificial intelligence and data sovereignty, particularly in Europe. The latest results published in late February…
Enjoy unlimited access to our articles:
Subscribe nowAlready subscribed? Log in here. Connectez-vous ici.
Follow us on Twitter: @3l3ctr0nLibr3