As Europe takes a tougher stance on digital sovereignty and competition intensifies against major U.S. integrated suites, Zoom is making its move. Already engaged in a transformation toward a global communications and customer relationship platform, the company is banking on AI and mastery of the data environment to establish a lasting foothold in the European market. Despite growth that is now more measured, Zoom confirms the strength of its model and is refining its strategy in a market that has become highly competitive. The American company, which over the past several years has expanded its positioning far beyond video conferencing to establish itself as a comprehensive communications and customer experience (CX) platform, is now focusing on two key drivers: artificial intelligence and data sovereignty, particularly in Europe. The latest results published in late February…
