Médiamétrie: AI and social media are taking over the web
Médiamétrie sees two trends converging in France… Conversational AI is gaining momentum, whilst social media and messaging apps remain at the heart of digital usage. As a result, internet audience measurement must evolve further to keep pace with practices that no longer rely on a single type of platform. In September 2026, the leading conversational AI tools had nearly 45 million unique monthly visitors,… representing an 85 per cent increase in one year. Daily usage is also on the rise, with 17 million people using them every day in France – three times as many as in 2025. The sector’s flagship tool, ChatGPT, has also served as a springboard for OpenAI, which entered the Top 50 in April 2025, the Top 20 in September, and has held 11th place since…