The uses of AI: a new and fragmented landscape
According to Comscore’s 2026 quarterly report, the AI assistant ecosystem is no longer centred solely on ChatGPT. We are witnessing a shift... Between January and June, the market leader’s share of queries fell from 70 per cent to 50 per cent, whilst Gemini rose from 17 per cent to 30 per cent and Claude from 2 per cent… to 11 per cent. In other words, the market is fragmenting rapidly, despite a sharp rise in overall usage. The dynamics at play are very powerful, and users are particularly fickle. 168 million conversations The figures confirm this surge in usage. In June, 35 per cent of internet users on desktop computers and 29 per cent on mobile devices had used an AI assistant, compared with 25 per cent and 12 per…