Rick Rubin sees AI as a tool for democratising creativity
Rick Rubin, co-founder of Def Jam, advocates for artificial intelligence that opens up creativity to those who do not consider themselves artists. In the ‘Diary of a CEO’ podcast, the renowned producer asserts that AI can help people who cannot draw or play an instrument to produce something, provided they know how to articulate an idea… and give precise instructions. This approach to AI is part of a trend towards the democratisation of artistic creation, made possible by technology. A movement that has gathered significant momentum since the arrival of computers in recording studios. Democratisation Rick Rubin’s argument boils down to a simple promise: creativity is not merely a matter of technique, but first and foremost of intention. For him, execution matters less than vision. Indeed, he compares the prompts…