Apple and F1: a partnership set to expand
Apple could expand its presence in Formula 1 broadcasting by seeking new streaming rights in other countries, said Stefano Domenicali, the sport’s chief executive. Following this year’s launch of Apple TV’s exclusive coverage of F1 races in the United States, both parties say they are… seeing positive results, particularly in terms of viewership and subscriptions, although they have not released any specific figures. During Liberty Media’s latest earnings call, Stefano Domenicali explained that Apple could move to secure rights as soon as new opportunities arise in certain markets. Formula 1 is not relying on a single global deal: the strategy remains one of partnerships organised by geographical region. Canal+ In the United States, Apple has indeed taken over the broadcasting of Grand Prix races from 2026. All practice sessions, qualifying…