Ángeles González-Sinde, CISAC: ‘A culture without principles does not die; it becomes mediocre’
She pointed out that the issue is also an economic one, since, contrary to what some seem to think, AI does not need to produce great works to disrupt the cultural industries: “it merely needs to produce at a sufficiently low cost ”. There is also the question of transmission: how can a novice filmmaker compete with a tool capable of generating content in a matter of seconds? And what becomes of creativity when… humans gradually abandon the experiences and skills that nourish it? Ángeles González-Sinde also highlighted three requirements for technology companies: consent, which entails the right to refuse the use of one’s works; transparency, without which no negotiation is possible; and remuneration. In her view, artists must be involved in drawing up the rules for AI right now,…