RTL, the FM band’s new problem child
Médiamétrie has just published its first audience survey of the season, and an initial analysis reveals mixed results. Firstly, radio has finally halted its decline, with a cumulative audience share of 65.3 per cent, representing a very slight increase of 0.2 percentage points year-on-year. This is modest, but certainly noteworthy for a medium that was said to be on the wane... Radio stations with a strong focus on… news saw a decline in September–October. France Inter, RTL, RMC, Europe 1 and Ici together accounted for 28.5 per cent of the cumulative audience share, compared with 29.8 per cent a year earlier. Franceinfo, meanwhile, fell from 8.7 per cent to 8.5 per cent. But the hardest hit is RTL. The station appears to have entered a danger zone, one that RMC…