Spotify, acceleration will come from AI

Posted by Emmanuel Torregano le 12 mars 2025

Spotify has just published its latest Loud and Clear report. Initially intended to reassure artists, this document now presents the platform’s recipe for accelerating growth over the next few years.

The SNEP figures have barely had time to cool down before Spotify releases its annual « Loud and clear » report. When it was launched in 2021, the aim was for Daniel Ek’s company to show, with figures to back it up, that Spotify’s model was also virtuous for artists. The 2024 edition shows, once again, that Spotify has been the driving force behind music growth since the advent of streaming, with an effective trickle-down effect for artists. More and more of them are earning a decent income from…

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