TF1 accelerates its technological transformation to stay in the streaming race
TF1, faced with a declining advertising market and the rise of streaming, is accelerating its digital transformation with the launch of its TF1+ platform and a reorganization focused on data to remain competitive.
For French television behemoth TF1, the digital shift is no longer an option, but a necessity. Invited to the Snowflake event held at the Carrousel du Louvre in Paris, François-Xavier Pierrel, Chief Data & Adtech Officer of Group TF1, described a transformation being carried out with full speed, in a context where the traditional advertising market is slowing down and streaming is redistributing all the cards. « TF1 is a channel looking to reinvent itself, » he explained. « With the arrival of Rodolphe Belmer, we have embarked on an essential shift: we want to remain the leader…
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