OpenAI Shifts the AI Battle to Token Pricing

Posted by Emmanuel Torregano le 12 juin 2026

OpenAI’s drastic cut in AI model prices appears to be a strategic move that is abruptly redefining the balance of power in the sector. Far from being merely a move toward democratization, this decision by OpenAI outlines a new dynamic in AI and places Sam Altman’s company at the forefront.

OpenAI is preparing to drastically reduce access prices for its artificial intelligence models, targeting professionals and developers in particular. Sam Altman, the company’s CEO, justifies this decision with an indisputable…

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