DAZN, a growth problem and an unproven model
Subscribed to losses since its inception, DAZN is currently backed by its shareholder. However, the platform is struggling to attract subscribers with its offerings and is looking to pivot towards a model extended to e-commerce, video games and ticketing.
Ligue 1 has taken a gamble. One more. It has entrusted its financial future to DAZN, in return for a cheque for 400 million euros a year. BeIN Sports will top up the sum to 500 million euros a year. The story of DAZN and the French public did not begin auspiciously. DAZN entered the market with an offer deemed far too expensive, costing almost 40 euros a month. Today, we learn that DAZN is ready to review its pricing policy with…
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