- on
French consumers are cutting back on streaming subscriptions: a drop of 8 euros in one year
The so-called streamlining of streaming subscriptions by French households, presented as a simple response to declining purchasing power, masks a more profound restructuring of the market. The massive integration of advertising, cleverly marketed as a “price reduction,” primarily allows platforms to open up new avenues for monetization, shifting the cost of content to the viewer’s attention.
The euphoria surrounding multi-streaming subscriptions…
Enjoy unlimited access to our articles:
Subscribe nowAlready subscribed? Log in here.
Follow us on Twitter: @3l3ctr0nLibr3