YouTube plus fort qu’Android

Le rachat de YouTube fut certainement l'affaire du siècle pour Google. Le portail draine une part considérable des revenus publicitaires du moteur...

Interflora wins trademark case against Marks & Spencer – The Guardian

Marks and Spencer has lost a five-year legal battle with Interflora after it bought advertising space tied to Google searches for the...

80% Of Media Buyers Think Google UK Isn’t Telling The Truth About Ads – Silicon Alley

A poll organised by The Drum seems to suggest that the UK digital and media buying community disagree with Google’s assertions that its UK team…

Publicité, toujours pas rose

Kantar Media vient de publier les derniers chiffres du marché de la publicité plurimédia. Avec une décélération de 4,4% sur le seul mois de mars,…

iPad Still Dominates Tablet Ads With iPad Mini Gaining, Velti Finds – Techcrunch

Mobile advertising firm Velti has released its monthly report on advertising impressions across its network. The iPad is far and away the leader when it…

iOS attire l’essentiel des budgets publicitaires – MacBidouille.com

Si Android est maintenant devant iOS, il est des chiffres qui doivent rasséner...

General Motors is Advertising on Facebook Again – Mashable

General Motors, whose decision to pull advertising from Facebook days before that company's IPO last year, has returned to Facebook with a test program for…

Sponsors Now Pay for Online Articles, Not Just Ads – New York Times

Articles in a series on Mashable.com called “What’s Inside” looked for all the...

JC quitte Decaux

Le numéro un mondial de la publicité extérieure, l'entreprise JC Decaux,...

What Advertisers Really Think About Mobile – Silicon Alley

Mobile Insights is a daily newsletter from BI Intelligence delivered first thing every morning exclusively to BI Intelligence subscribers. Sign up for a free trial...

IAB vs Mozilla : la publicité en question

Le vice-président de l'IAB (Internet Advertising Bureau), Mike Zaneis a qualifié la mise à jour du traitement des cookies sur Firefox de...

TV Advertising Is “Surprisingly Weak” Due To Internet And Economy: Analyst – DeadLine

The analysis today from Nomura Equity Research’s Michael Nathanson could dampen the mood at TV networks as we head into the big upfront ad sales…

Nouvelle tête à la direction artistique de BETC London

BETC London a annoncé la nomination de Simon Morris au poste de directeur artistique. Simon Morris...
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