Susan Wojcicki, senior vice president of Ads and Commerce for Google.
Facebook isn't the only company that's tweaking its privacy policies this week. Google has just announced new Terms of Service that will enable advertisers to display user names, photos and comments made about a products or services on any Google site, including Google Plus and YouTube. Users make the recommendation, and advertisers will reap the rewards.
The new policy, which goes live on Nov. 11, affects what Google calls "shared endorsements," which uses comments or ratings an adult user may have made about a business as feedback within the business' ads on the Google display ad network. This new policy expands on an earlier program that displays a user's +1s in display ads.
This latest attempt to monetize content on the Google networks is being promoted by Google as a way to create friend-based recommendations that will be far more effective than the comments of anonymous strangers. You would ...