Cécile Rap-Veber, on YouTube’s revenue growth: « Finally! »

Posté par Isabelle Szczepanski le 12 mai 2021

Alphabet’s improved monetization of YouTube is good news for rightsholders, however the platform’s revenues remain low compared to usage, says Cécile Rap-Veber, director of licensing, international and operations at Sacem.

YouTube represents a growing share of Alphabet’s revenues. Since the third quarter of 2020, there has even been an explosion in revenues from the video platform, due to increased monetization opportunities. As a result, YouTube is growing faster than the search engine Google! Music is one of the most popular contents on YouTube, either for music videos or as a soundtrack for all kinds of videos. As Cécile Rap-Veber, director of licensing, international and operations at Sacem, summarizes: « digital now represents three quarters of the revenue of recorded music;…

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