Left out of the Digital Omnibus proposal, audience measurement companies are concerned about a text that weakens their status as trusted third parties and threatens data comparability across Europe. They are now attempting to secure adjustments from Parliament and the Council. It is a blind spot with potentially systemic consequences. In its Digital Omnibus proposal, the European Commission has, unintentionally, reopened an issue that the audience measurement sector believed had been settled for nearly ten years: access to platform data. “We don’t think this reflects a deliberate intention on the part of the legislator, but as is often the case in Brussels, there are side effects,” summarizes Yannick Carriou, CEO of Médiamétrie and President of the Association of Audience Measurement Companies (AMC). The omission is all the more paradoxical given that these actors—tasked with producing comparable, transparent, and auditable…
