Spotify, a pioneer in music and finance

By pioneering direct listing on Nasdaq three years ago, Spotify both demonstrated its financial strength and rewarded its investors. This method then inspired a handful of other well-funded companies. The result is compelling: stocks in the very select club of companies that chose this rare listing process have enjoyed more than double the performance of the S&P 500.

In 2018, Spotify was the first company to conduct a direct…