Sony Music France’s acquisition strategy in recent months
Between targeted acquisitions of heritage catalogs (Lusafrica, Africa Nostra) and equity stakes/partnerships with independent labels (Duchess, Avalon), Sony Music France is deploying a hybrid strategy aimed at internationalizing and industrializing the monetization of repertoires, while nurturing its pool of local artists and preserving creative autonomy. Sony Music maintains a local acquisition and partnership strategy. Since several recent operations, Sony Music France’s acquisition strategy appears clearly structured and dual: to conquer… nquer catalogs with high heritage value and internationalize repertoires, while forging targeted partnerships with independent labels to feed its pool of local and emerging artists. In the latest move, Sony Music Continental Europe & Africa has announced a tie-up with Avalon Music, an independent Dutch label also present on the African continent, an area recently favored by Sony Music. Avalon…