Devialet, The last dance
Devialet raises a further 30 million euros from its shareholders. The former flagship of the French Tech will finally have to find its market with this latest lifeline. Devialet wants to reposition itself under the impetus of its new boss. Jacques Demont, formerly of Nespresso and Tesla France, is no stranger to this kind of problem. A brand identified in the high-end segment, with expensive products, but struggling to find its true field of expertise. Devialet… made a name for itself with a promising technology in high-end Hifi, combining the best of both worlds: the warmth and authenticity of analog sound and the finesse of digital analysis and prowess. The French start-up even took the liberty of buying out the factories of the illustrious Cabasse, a pioneer of French Hifi…