YouTube takes on France’s free streaming leaders
YouTube has established itself as a key player on the small screen, with success that is overshadowing other free streaming portals in France. YouTube is a great adventure, which has not been affected by its takeover by Google – quite the contrary. YouTube knows perfectly well how to adapt its model to conquer new markets. In 2024, the streaming service continues to redefine the rules of the game, exploiting developments in AI, responding to growing demand for diversified content and positioning itself as the new television! Even if it triggers mockery from those who don’t know or don’t use it, YouTube says it’s going to be the new king of the small screen… That’s according to its CEO, Neal Mohan. A central role in politics and culture YouTube is now…